Put yourself in your customers’ ‘booth’

As featured in Furniture Today - A retired restaurant manager taught me to put myself in the customer’s “booth.” A restaurant is often a bustling place, with dim lighting and high expectations of cleanliness. Employees scurry about noticing things that the customer rarely sees. A restaurant server is likely to notice the tops of the light … Continue reading Put yourself in your customers’ ‘booth’

Your website needs a blog, right?

As featured in Furniture Today - There’s no shortage of talk about the importance of adding “fresh, unique content” to your website. But for every marketer who expounds this seemingly critical component, there’s a retailer rolling his or her eyes while thinking, “How will I find the time to do that and what will I … Continue reading Your website needs a blog, right?

5 mistakes that waste your online ad budget

As featured in Furniture Today - While well-crafted Google AdWords campaigns for your furniture store can lead to significant traffic to your website and store, a few missteps can burn through huge budgets in minutes. Apply the tips below to avoid common mistakes that can waste your money quick. 1. Use negative keywords Mind your … Continue reading 5 mistakes that waste your online ad budget

Do take it personally – SEO that is

As featured in Furniture Today - I once had a fella tell me, “but enough about me – what do you think – of me.” “Me” is gaining importance when it comes to matching people with their online search queries according to Lisa Gevelber, Google’s VP Marketing of Marketing for the Americas. Shoppers are increasingly looking … Continue reading Do take it personally – SEO that is

5 tips for getting the most out of Facebook

As featured in Furniture Today - Unsure of how to get the most from your furniture store’s Facebook page? Start the new year with these easy-to-implement tips and you’ll be well on your way to maximizing your page’s potential to drive traffic into your store. Respond to customers “XYZ Furniture is a rotten company!” is the … Continue reading 5 tips for getting the most out of Facebook

Should your AdWords budget be adjusted during historically “soft” months?

Technically your ads only cost you money when someone clicks on them. So, altering your budget in a historically slow month shouldn’t effect you. If customers aren’t on Google looking for what you sell, you won’t be charged for clicks.  However, if you're exhausting your daily budget during busier months, you may find that you … Continue reading Should your AdWords budget be adjusted during historically “soft” months?

“But I have great SEO and it’s FREE”

Why pay for search when you can get it for free just by optimizing your website? You've been a good webmaster and consistently posted fresh, unique content loaded with keywords, you've made sure all the appropriate Meta Tags are populated, and you've garnered some backlinks from reputable websites all to get that top SEO spot. … Continue reading “But I have great SEO and it’s FREE”

5 reasons your website needs to be on the top of Google Search

ShopperTrak reported that foot traffic in retail stores declined by 57% from 2010 to 2015 but MasterCard SpendingPulse found the value of every visit nearly tripled during that same period. Each customer walking through a retail door represents 3x what they did in 2010. How do they decide which stores they're going to visit? They … Continue reading 5 reasons your website needs to be on the top of Google Search

3 Easy ways to stop Wasting Money on AdWords

Use more Negative Keywords If you're paying for the Phrase Match term "Furniture Store", your ad may show to, and be clicked by, someone searching for "used commercial office furniture stores" which will cost you money for a dead-end lead. However, it's not as simple as adding the term "used" as a Negative Keyword. Just … Continue reading 3 Easy ways to stop Wasting Money on AdWords

Does AdWords work?

One of the beautiful advantages of advertising on Google AdWords for your furniture store is that you can tell exactly what works and what doesn't. A big part of developing that insight is knowing what to look for. Below are some of the critical terms to understand if your ads are working and why those … Continue reading Does AdWords work?