- ShopperTrak reported that foot traffic in retail stores declined by 57% from 2010 to 2015 but MasterCard SpendingPulse found the value of every visit nearly tripled during that same period. Each customer walking through a retail door represents 3x what they did in 2010. How do they decide which stores they’re going to visit?
- They go online! Google discovered 74% of all furniture shoppers start their research online. And how many websites do they visit?
- In a study by Forrester Consulting, it was found that on average, consumers visit three websites before making a purchase. So, being the 7th site on a search results page, even if you’ve reached those heights with stellar, free SEO, might be as effective as not having a website at all. And according to Deloitte, 64 cents of every dollar spent in retail stores is influenced by digital. But aren’t consumers going to choose to shop at the big brand furniture stores?
- Not Necessarily. People aren’t loyal to brands, they’re loyal to their needs. Google, together with global research firm Ipsos, discovered 90% of smartphone users aren’t absolutely sure of the specific brand they want to buy when they begin shopping. This gives any store the chance to put themselves on customers’ shopping lists – assuming the store is present wherever and whenever the shopper needs them. Isn’t it expensive to show at the top of Google search results “wherever” and “whenever” the customer wants?
- Your website doesn’t have to be everywhere, just where it matters most. Google learned from the Digital Diaries of 1,000 mobile users that 76% of people who conduct a local search on their smartphone visit a business within 24 hours and 28% of those searches result in a purchase. Concentrate only on your local area to get results at an economical advertising spend.
As always, if your furniture store website needs help reaching the top of the page on Google search results, let’s chat! Call (813) 279-8806 or send us a note by clicking here.
