What we do
Propel furniture store websites to the top of Google Search results.
How we do it
Using strategies perfected over 13 years of successful online advertising for our own furniture stores.
When will you see results
We promise 1-2 weeks, but sometimes as quick as a few days.
Where it’s done
All work is done in Tampa, Florida, USA.
Why you should do it
- Furniture shoppers go online to decide where to shop, but they buy in local stores.
- 74% of furniture shoppers start their research online
- 83% of furniture purchases are made in-store
- Customer attention is scarce – If your site isn’t on top, it’s nearly invisible.
- Your website is often your customers’ first impression of your store – put it in the best location possible.
- You wouldn’t open a store without a sign or without advertising – your website needs to be advertised too.
- SEO (search engine optimization) isn’t enough. Often the first organic link is more than halfway down the page – below your competitors.
Why choose us
We’ve been in your shoes. We understand branding is great, but sales matter most.
As independent furniture retailers for over 20 years, we’ve lived through the coming-of-age of online shopping. The internet is scary to lots of store owners – it was to us – but it actually leveled the playing field. Small-to-medium size stores often don’t have the budget to run million-dollar TV, raido, or newspaper campaigns. Advertising online is highly-targeted, cheap, and it works. Let us prove it. We’re on your side.
Local furniture store advertising is hard. We get it. We’ve been there. As independent furniture retailers in Tampa, FL for 20 years, we’ve walked in your shoes. Do some of these sound familiar?
“Why do our newspaper ads not seem to generate traffic, but when we stop, we have a slow weekend?”
“Is anyone watching TV commercials? We DVR most shows and some of us have cut-out cable altogether.”
“Who’s listening to radio commercials? Even before Pandora and XM Radio, we’d switch stations every time a commercial came on.”
“Does my billboard get noticed? Commuters in traffic are all too busy staring at their phones.”
“Are unprofitable online furniture behemoths causing the death of the local furniture store?”
“An ad in the bathroom stall of that restaurant is cheap and you have the prospect’s full attention, right?” <eye-roll>
Read the complete genesis of our story on the Our Founder page.
In 2007 we created a website for our furniture stores, Macy’s Furniture & Mattress Clearance Center by Highland Park Furniture, and started advertising our site on Google AdWords because, well, all the “cool kids” were doing it. Continue reading “About”
Drop us a note. We’ll be glad to answer any questions.
Welcome to the SearchWurx blog for furniture retailers wanting to dominate local Google search results, coming out ahead of much bigger competitors for much less money. We’re happy to help.
As featured in Furniture Today. Retargeting seems like a magical method for showing your advertisements only to shoppers who’ve already interacted with one of your online properties — your website, Facebook page, e-blast, YouTube videos and so on. After all, they must be interested in what you offer if they visited your page, so why … Continue reading Why aren’t you retargeting? Maybe you shouldn’t be.
As featured in Furniture Today – A retired restaurant manager taught me to put myself in the customer’s “booth.” A restaurant is often a bustling place, with dim lighting and high expectations of cleanliness. Employees scurry about noticing things that the customer rarely sees. A restaurant server is likely to notice the tops of the light … Continue reading Put yourself in your customers’ ‘booth’