Local furniture store advertising is hard. We get it. We’ve been there. As independent furniture retailers in Tampa, FL for 20 years, we’ve walked in your shoes. Do some of these sound familiar?
“Why do our newspaper ads not seem to generate traffic, but when we stop, we have a slow weekend?”
“Is anyone watching TV commercials? We DVR most shows, and some of us have cut-out cable altogether and become Netflix-ers, YouTube-ers, Amazon-ers and Hulu-ers.”
“And who’s listening to radio commercials? Even before Pandora, iTunes, Spotify, podcasts and audiobooks, we’d switch stations every time a commercial came on.”
“Direct mail? More like, junk mail. Is our ad even making it inside the home or is it going directly into the recycle bin?”
“Look at the people in the cars stopped at a traffic light. Is anyone noticing my billboard? They’re all too busy staring at their phones.”
“Are online furniture behemoths who don’t have to make a profit causing the death of the local furniture store?”
“Sure, I’ll place some ads in the bathroom stall of that restaurant. It’s cheap and you have the prospect’s full attention.” <eye-roll>
The only advertising that worked consistently was online; Google search specifically. So we doubled-down with surprising results – a positive return on investment, that was provable and could be duplicated.
Today’s furniture shoppers aren’t loyal to brands. Heck, they struggle to name even a few furniture brands. And they aren’t very loyal to stores either. With the changing retail landscape and infrequency of furniture and mattress purchases, it’s reasonable to assume the store they bought from last time might not be around the next time they need to buy. That’s fantastic news for the local, independent furniture and mattress store. It means you can compete against the big guys, well. Yet, so many stores aren’t utilizing AdWords. Why? It’s hard, you can waste lots of money, it takes time to learn and implement; time you just don’t have considering the rigors of running a store.
Thus, SearchWurx was born. We’re here to help; hit us up!