Furniture Store Marketing

In affiliation with

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Market Summary

A comprehensive analysis of the media market in the store(s) trading area with consideration towards customer demographics including:

  • Network TV coverage and penetration
  • Cable TV subscribers and advertising zone effectiveness
  • Radio station options and reach

 Deep investigation into the store(s) customer demographic including:

  • Household incomes
  • Racial makeup
  • Population ages
  • Home ownership rates
  • Geographic boundaries
  • Shopping behaviors
  • Media consumption
  • Sales history

 Detail examination of the competitive landscape including:

  • Social media activity
  • Online presence
  • Competitor weaknesses

 Complete Media Plan

Leveraging our extensive knowledge of both the advertising and furniture industries to insure the highest possibility of a successful event for the lowest, most efficient marketing investment. Our recommendations may include:

  • Direct Mail (to in-house and/or purchased lists)
  • Email Campaigns (to in-house and/or purchased lists)
  • Website Landing Page
  • Google AdWords
  • Social Media
  • Newspaper
  • Radio
  • Billboards
  • In-store Digital Signage
  • In-store Music with Customer Messaging
  • Network TV

Media Plan Negotiation & Execution

In-house services make it easy for Tango Multimedia to manage your entire campaign.

 Post-event Consulting

  • Long-term marketing plans
  • Product/Vendor recommendations
  • Re-branding
  • Competitive strategy
  • Website and SEO action plan

 Put Tango Multimedia’s successful record of helping furniture businesses grow to work for you.